A Legendary Saleswoman Named Brownie Wise And The Tupperware Success Story

Time and time again someone comes along and throws the business world a curve ball. The introduction of Tupperware through a great visioary was no exception. Thus the Tupperware story starts. It is a story that really must be told because so few have shown such vision really when it came to marketing in the 1950's.

Unlike many product starts the Tupperware story is the story of an ordinary product sold in an extraordinary way. It is the story of a wonderful re-direction of focus and courage to do things differently. Many businesses start and then fail some few years later and had this business gone the same way as other normal business went, this too would have bitten the dust in about 5-10 years of existence after making some profit, some name, some niche in the market, and then die of a natural death.

Obviously this was not the road Tupperware ventured down. Rgankfully not and that thanks goes to the Tupperware difference.

The Tupperware Difference

The Tupperware product was then, as it is now a product of a very high quality. The plastic was excellent; the container models were and are till today extremely well researched and designed to give the best possible way of storing in the minimum possible space. It becomes apparant to anyone that has owned a piece of Tupperware the thought that goes into each piece.

A lot of many other businesses modeled their style of marketing and selling on the Tupperware model and they succeeded, too. The product, in a very interesting way is bought and sold through the world, and today it is recognized as one of the most successful business stories in the world.

What Is The Tupperware Model?

The Tupperware became famous, as you know it today because of an extra-ordinary woman called Brownie Wise. In an era when man was of paramount importance and feminism was considered almost obscene, Brownie launched the idea of women in business. The idea was extremely daring, it required a great deal of courage, but it worked.

Please let me give you a little background insight before I will explain to you the Tupperware model in depth. The Tupperware plastic was invented or rather developed in 1945 by Earl Tupper. He was extremely pleased with the exceptional quality of this plastic and hence, was confident that products made out of it will be received well by customers. However, in spite of the exceptional quality, superior design and advanced technology used, the model gathered dust on the shelves on the best shopping malls.

A Strategy Was Needed

Surprissingly for the times Brownie’s strategy was to pull his model from the shopping malls totally and start selling it exclusively through word-of-mouth marketing through parties organized by women for women. Being a man driven world you can see how it was thought quite unusual for the time in a persieved women only venture but men were always welcome too, and those women who wished so, could work as a husband-wife team as well.

Luckily for us Brownie realized that unless women, who were mostly in the kitchen at the time, understood the concept of the Tupperware thoroughly, they would not be interested in the product. Thoroughly was the keyword here. Hence, instead of advertisements, Brownie hit upon the idea of getting women together for a party where they could relax and discuss business with Tupperware.

Let us not forget the many, many women in this equation who loved and still love to get together with friends and share experiences and business ideas as well. Expectedly the idea was a hit, and today Tupperware is a world leader, never mind a household name. As you can see this was and is a winning combination. It still works on the same principle that Brownie Wise had introduced 60 years ago, broadcasting her genius and bearing silent testimony to her exceptional market perception and selling strategy.

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